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LinkedIn: Revolutionizing Connectability, Assessibilty, Marketibility in Healthcare and -How you can get on board!

December 29, 2008

As we move into the era of technological advancements in Web 2.0, it is vital that we build and continue relationships with whom ever we meet along the way. Traditionally, Web. 1.0 was one-way communication (this is my service or product…blah…blah…boring…boring….etc.); the transition, now, is toward Web 2.0, interactivity (Tell me how to improve my service, what should I add…..etc)! Many industries are revolutionizing its strategy and focus and it is important that we all become connected, especially when a phone call isn’t feasible. So what is LinkedIn?

LinkedIn is component of Web 2.0, a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking. As of December 2007, its site traffic was 3.2 million visitors per month, up 485% from the end of 2006. As of October 2008, it had more than 30 million registered users, spanning 150 industries. So what does it mean to me? Well, first it allows you to connect with collegegues that you already know, network with other DON, Administrators, etc., write updates, and evaluate potential candidates for opening that you have open. Additionally, it helps gain visibility for your company through what’s known as Search Engine Optimization (SEO) by increasing the number of links to the website and increasing the amount of traffic that may come to our site.

If you already have a LinkedIn profile. Linking it to your Microsoft Outlook or other email account has its advantages in that, daily, we send out at least 50 or more email to various vendors, physicians, case managers, etc. There is always the added benefit of knowing about the person that you are speaking or—contextually—who you are doing business with.

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